NATIONAL GEOGRAPHIC KIDS ENTERTAINMENT AND THE BIGGER PICTURE'S KIDTOONS BRING 'NATIONAL GEOGRAPHIC KIDS' BIG SCREEN SAFARI' TO THEATERS NATIONALLY THIS SPRING
WASHINGTON (April 16, 2008)--National Geographic Kids Entertainment (NGKE) and Kidtoons, a division of The Bigger Picture, an AccessIT company, have joined forces to launch "National Geographic Kids' Big Screen Safari," an exclusive, nationwide, in-theater program that will feature a diverse slate of NGKE's entertainment programming, it was announced today by Donna Friedman Meir, president of NGKE.
(Media-Newswire.com) - WASHINGTON ( April 16, 2008 )--National Geographic Kids Entertainment ( NGKE ) and Kidtoons, a division of The Bigger Picture, an AccessIT company, have joined forces to launch "National Geographic Kids' Big Screen Safari," an exclusive, nationwide, in-theater program that will feature a diverse slate of NGKE's entertainment programming, it was announced today by Donna Friedman Meir, president of NGKE.
The promotion, aimed at parents and young children, will include more than 70 minutes of filmed content screening at more than 100 theaters over four consecutive weekends in June. The program marks the first time Kidtoons has devoted an entire month to one program supplier's content, and for the first time, NGKE and Kidtoons are offering multi-platform marketing opportunities to potential sponsors that include in-theater, online, print, event and radio extensions.
Featured programming includes: -"Mama Mirabelle's Home Movies" -- A breakthrough children's series that looks at the natural world from a preschooler's perspective. The series engages kids through a unique mixture of animated characters and exceptional live-action footage from the award-winning archives of National Geographic and the BBC. The program will feature two episodes of the series and "Mama Mirabelle" music videos and "Monkey Minute" interstitials. -"Are We There Yet? World Adventure" -- A kids' global adventure series hosted by real sibling duos. From making piñatas in Mexico to dancing the hula in Hawaii, our young hosts take us on their unscripted tour of the world, sharing amazing sights and incredible experiences. -"Iggy Arbuckle" -- This fast-paced, animated buddy-comedy follows a thrill-seeking pig ranger, his best beaver buddy and a gang of off-kilter critter friends on their adventures through the wilds of Kookamunga National Park.
NGKE and Kidtoons are offering multi-platform marketing opportunities to potential sponsors that include: -In-theater screening -In-theater trailers and promotions -Online ads and promotions -Print advertising in regional parenting publications -Events at local theatres -Radio extensions via the "National Geographic Weekend" syndicated radio program on Salem Radio Network
Additional promotional partners include Simon Malls and My Gym.
"The 'National Geographic Kids' Big Screen Safari' theater experience is a great way for parents and young children to collectively enjoy our programming on the big screen," said Meir. "This promotion underscores National Geographic Kids Entertainment's mission to provide great characters and stories to kids and excite them to explore their world. We look forward to expanding our relationship with Kidtoons and exploring additional opportunities with them in the months to come."
"Kidtoons' matinee programs are designed to offer a place for kids and their parents to share quality, family-friendly content that help young minds grow and learn while also entertaining them," said Michele Martell, chief operating officer, The Bigger Picture. "We can't think of a better partner than National Geographic Kids Entertainment. They fit our mission perfectly, and we are looking forward to lots of positive reactions and big smiles when these shows hit the big screen."
Recent Kidtoons movie events include "Care Bears: Grizzle-ly Adventures," "Arthur's Missing Pal," "Eloise Goes to Hollywood" and Strawberry Shortcake in "Sweet Dreams." For a complete list of theaters showing "National Geographic Kids' Big Screen Safari," and for other films running throughout the year, visit www.kidtoonsfilms.com.
The Bigger Picture is a leader in the digital distribution of entertainment targeted to specific audiences. The programs include Kidtoons, G-rated movies for kids on the weekends, world-renowned operas from the San Francisco Opera, animé films for teen and college audiences, inspirational faith-based movies, concerts and High Octane Sports. The Bigger Picture has released more than 40 movies digitally. For more information, visit www.kidtoonfilms.com and www.thebiggerpicture.us.
Access Integrated Technologies, Inc. ( AccessIT ) is the global leader in providing integrated solutions for digital cinema. The Company's ground-breaking digital cinema networked services along with its Library Management Server™ and Theatre Command Center™ have enabled theaters across the United States to play more than 5 million digital 2-D and 3-D showings of Hollywood features to date. Access Integrated Technologies® and AccessIT™ are trademarks of Access Integrated Technologies, Inc. For more information on AccessIT, visit www.accessitx.com. [AIXD-G]
National Geographic Kids Entertainment is an independent production and U.S. distribution entity of National Geographic Ventures. Established in 2003, NGKE brings the renowned National Geographic brand to children's entertainment through the development, production and distribution of quality animated and live-action, entertainment-driven programming that excites kids to explore their world. NGKE will work with all major broadcast outlets in the United States and abroad. For more information about National Geographic, visit www.nationalgeographic.com.
Jill Newhouse Calceterra Terra Pacific Entertainment Marketing ( 310 ) 471-0197 jcalceterra@roadrunner.com
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